Adapting to COVID-19
Adapting to COVID-19
GENSLER
S T U D E N T P R O J E C T
CLIENT: GENSLER DxD | INSTRUCTORS: MK HALEY, JUSTIN RANKIN
TEAM: NEIL POTNIS, RIFAA TAJANI, AUDREY WEBB
ROLE: MOTION GRAPHICS, UX RESEARCH
TOOLS: BLENDER, PREMIERE
The Gensler DxD project was a client project in partnership between the Digital Experience Design course at the University of Texas and Gensler. Our team was tasked with creating a motion graphics display for Gensler's Austin office. The final product was a boids-generated render that served as a metaphor for individual thought, expression, and collaboration.
C O N C E P T P I T C H
Below is the concept pitch presented to Gensler overlayed onto their video wall in Austin.
S I M U L A T I N G M U R M U R A T I O N S
Blender was the primary tool for creating the display. Below are tests conducted to simulate the starlings’ movement. Murmurations served as the inspiration for the project – individual starlings flocking in unison towards a desired goal.
F I N A L O U T P U T
The final product was completed in May 2022 and displayed through the summer at the Gensler DxD lobby space.